14 DAY TRIAL // This year’s iPhone generation will include three different models, including a larger iPhone X that most people have until now referred to as iPhone X Plus.
And while the name makes sense given Apple’s past releases, it looks like the Cupertino-based tech firm wants to give up on the Plus moniker entirely.
As a result, it’s now being rumored that the bigger iPhone X launching this year may actually land as iPhone Xs Max, according to a report from 9to5mac.
Technically, Apple’s new 2018 iPhone X could be called iPhone Xs, a strategy that aligns with the previous approach that the company used for upgrades to original iPhone models.
However, introducing an iPhone Xs Max instead of an iPhone Xs Plus is definitely surprising, especially because the Plus nickname itself has already become particularly popular in the company’s customer base.
Why Mac and not Plus?
At this point, it’s not yet clear why Apple wants to drop the Plus brand and go for Max, but it’s believed that everything’s related to the 6.1-inch LCD model that the company also intends to launch this year.
While the name of this particular configuration hasn’t leaked just yet, the 6.1-inch LCD version would be a bit bigger than the standard iPhone X, which at first glance may create some confusion among buyers who may not know how to tell apart the Plus model from the other.
Does Apple plan to use the Plus brand for this cheaper iPhone? This is very unlikely, as Plus models previously used nearly the same feature lineup as the standard sibling, more often with some exclusive features, and this approach doesn’t align with Apple’s new strategy.
The cheaper iPhone might instead lack some features, like wireless charging, and come with just a single-lens camera, while all the other models would make the switch to dual-lens configurations.