14 DAY TRIAL // A research published by Consumer Intelligence Research Partners (CIRP) reveals that the first two weeks were quite successful in terms of sales for the new iPhone 7, but despite the new model, not too many Android users were convinced to jump ship.
First and foremost, it’s worth noting that Apple hasn’t provided any sales figures, so everyone should take this analysis with a pinch of salt to say the least. Then, it only concerns the iPhone ecosystem and not the entire mobile phone market, so stats are just estimates supposed to help us have a look at how the new iPhone 7 performs.
According to CIRP, the iPhone 7 and iPhone 7 Plus accounted for 43 percent of all iPhone sales in the United States in the quarter ending September 24. This is quite an achievement given that the iPhone 7 was available for just 2 weeks during the quarter. The 4.7-inch model is still selling better than the Plus model, with CIRP putting them at 31 percent and 12 percent, respectively.
Android users more interested in older iPhones
The smaller 4-inch iPhone SE model continues to be super successful in the United States and it accounted for 9 percent of total iPhone sales during the quarter.
“In a quarter with only two weeks’ of sales, iPhone 7 and 7 Plus grabbed significant share of iPhones sold,” said Josh Lowitz, CIRP Partner and Co-Founder.
“We attribute this to slow iPhone sales in the weeks leading up to the launch of these two new models, as well as a positive reception for the new 7 and 7 Plus models. It’s difficult to compare this launch to the September 2015 launch, when the iPhone 6S and 6S Plus, which were available for less than a week, and accounted for 24% of sales in the quarter.”
What’s interesting, however, is that most iPhone 7 buyers came from older iPhone models. Stats show that 17 percent of them previously owned an iPhone 6s or 6s Plus, while 36 percent had the standard 6 or 6 Plus. Unfortunately for Apple, who hoped the iPhone 7 would steal more Android users, only 9 percent of the buyers actually come from the rival platform.
Oddly enough, the iPhone 6s and 6s Plus seem to be much more appealing for Android users, as 21 percent of the buyers of these previous-generation iPhones come from Google’s OS. The reason is most certainly the price of the iPhone 7, coupled with discounts offered for the older generations.
