Can Intel gain the mobile market with a new president?

Jul 2, 2015 15:35 GMT  ·  By

Chip giant Intel's President Renée James, the second-most senior executive at the company, will start looking for a CEO job elsewhere, according to Intel.

She was appointed last year during a joint pitch, together with the now-CEO Brian Krzanich, to convince the company's board of directors following the retirement of former CEO Paul Ottelini.

In a message distributed internally to Intel employees, James said, “When Brian and I were appointed to our current roles, I knew then that being the leader of a company was something that I desired as part of my own leadership journey. Now is the right time for me to take that next step.”

In the past, she was chairman of the McAfee security software division that Intel acquired in 2011 as well as Wind River System that also ended up at Intel, and was long time considered a point person with Microsoft.

Apparently, the duo that Krzanich and James were once had failed in delivering what they had promised three years ago by attacking both the mobile market and consumer and sever ones in the same time, promising to impose Intel in all chip manufacturing industries available.

Intel must gain ground in the mobile market

Although Intel's success in the server and client PCs is beyond doubt, the mobile market is vastly dominated by the British ARM company that works in tandem with both Samsung and Apple to deliver excellent 28nm chips on all platforms.

Intel plans a strong push forward with its next-generation Atom x3 14nm after its 28nm is still lagging behind because of QA issues in Taiwan. As we've mentioned before, such lag will cause Intel losing lots of mobile opportunities at the moment, and have both its 28nm and 14nm Atoms compete against each other.

CEO Krzanich will probably keep his position, barring a significant crisis in his company's business, while Intel will probably start looking for another president to run the company together with Krzanich.

Alongside Renée James, Hermann Eul, a corporate VP and general manager running the mobile and communications group, and Mike Bell, a corporate VP and general manager of the new devices group, will both leave the company.