All the press foresaw the launching of the Motorola ROKR, but nobody expected Apple to introduce during the same event the iPod nano, a product that shadowed the iTunes compatible phone.
Motorola ROKR is the result of a joint venture between Apple and Motorola, which started in 2004 and, after countless delays, was finally released on September 7.
But, while iPod nano has been a huge success (it's uncertain whether the shopping frenzy will be affected by the scratching issues), Motorola ROKR has been received with indifference.
Analysts consider that the Motorola ROKR has insufficient song storage space and it's also hard to use, compared to the iPod.
The fact that Motorola ROKR didn't get too much publicity seems to have annoyed Ed Zander, Motorola's CEO, who said in an interview: "Screw the nano. What the hell does the nano do? Who listens to 1,000 songs? People are going to want devices that do more than just play music, something that can be seen in many other countries with more advanced mobile phone networks and savvy users".
The Cupertino company hasn't been too thrilled about the Motorola ROKR either, Jon Rubinstein, Senior vice president at iPod Division, calling the phone "an experiment".
After these statements, do you really think that the two companies will make another phone together?