14 DAY TRIAL // The world's largest mobile advertising marketplace has declared iPhone as the #1device requesting ads worldwide. Apple's smartphone has displaced even the Motorola RAZR, AdMob's Metrics Report reveals. AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.
The October 2008 AdMob Mobile Metrics Report shows that, in a regional feature focus, highlighted traffic from Latin America and the Caribbean has more than doubled in the last year. With 37 percent of requests coming from outside of the US, the iPhone has experienced strong traffic worldwide to become the #1 device, says the advertising leader.
The PDF report also shows that iPhone experienced particularly explosive growth across AdMob’s network, after the company launched ad units for iPhone sites and applications in July 2008. Currently, over 400 applications and sites in the AdMob's iPhone Network are being accessed and used. The company can proudly confirm that it has reached more than 4.5 million iPhones (1 out of every 3 on the market), October 2008 figures show.
Highlights from the October 2008 report include
- 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. - In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i. - Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. - Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. - The Motorola RAZR is the top device in the market, followed by the iPhone. - Worldwide requests grew 13.8 percent month over month to 5.8 billion. - Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
AdMob reveals that Apple's iPhone tops the list of 10 devices worldwide accessing its ads, followed by Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300. Those interested in having a closer look at the figures and graphs for October's Metrics Report may download the PDF file here.