14 DAY TRIAL // A mobile advertising platform recently launched by Mojiva Inc - mOcean Mobile - has recently announced a free mobile ad serving platform for iPhone developers, which aims to be the first and only tool to enable developers to monetize their apps by selling and managing their own mobile ad space. Implicitly, mOcean for Apps will increase downloads by using a portion of their ad revenue to promote their applications, according the mOcean Mobile report.
“Smartphone application acceptance has hit critical mass,” said Dave Gwozdz, CEO of Mojiva, Inc. “Top tier publishers are starting to develop custom mobile apps, but don’t have the right tools to sell and manage their own advertising. At the same time, there are tens of thousands of apps from creative developers who have had no effective, affordable way to drive traffic, increase downloads, and monetize their apps. With mOcean for Apps, any size developer will be able to increase their profits by having access to the same set of tools that up to this point only more established mobile publishers have had. Prior to this, the best an app publisher could hope for was to let an ad network provide basic ad fill. There are so many apps with an endemic ad base, but no way for these developers to tap into that base. This is a huge step forward for app monetization.”
“Ninety-nine percent of applications fly below the radar. Unless you’re in the top 25, or being promoted on iTunes, it’s very hard for developers to drive traffic to their apps,” said Gwozdz. “We are offering a solution to this problem that will boost app downloads and provide a powerful marketing co-op program, while helping developers increase ad revenue at the same time.”
Expected to launch next month mOcean for Apps will be free to use, with a premium version of the platform available for expanded yield optimization functionality, according to the company. Interested parties can sign up as soon as today, while the first 5000 applications/developers to sign up qualify for a mOcean Mobile co-op marketing program that will help promote their apps.