14 DAY TRIAL // Analytics firm ShareThis has released the results of a new study on social behavior across various devices, according to which “the iPhone is the most commonly used mobile device for social sharing.”
Over the course of a full month, the company reportedly monitored close to 5 billion “social signals” on the desktop web and mapped it out against 1.2 billion signals of the same kind on mobile platforms.
Then the firm looked at the particularities of the sharing behavior between various devices across the 2.4 million sites indexed by the ShareThis network in order to quantify how these behaviors differ across platforms.
For instance, devices that are most social, how people use their social channels on these platforms, what kinds of content people toss around, and when folks are engaged in these activities the most.
What they found was that (this is a long-story-short version for those interested in the iPhone bit of news, of course) the iPhone is the most social device out there.
“Users are three times more likely to share content via their iPhone versus their desktop, and 1.5x more likely to share on their iPhone versus all other mobile devices.”
It’s hardly a surprise, considering Apple sold well over 30 million units this past quarter alone, as well as the fact that iOS is a far less fragmented platform than Android (which powers most of the rivaling handsets).
ShareThis has some numbers to back up these claims. 12.4% is the iPhone’s score, followed by 7.4% for Android, 6.3% for Blackberry, 5.0% for Mac, 3.9% for PCs, and 3.4% for the iPad.
There’s more. Apparently iPhone users are also more inclined to share stuff on Facebook, while iPad users prefer Pinterest.
“Facebook represents 66% of total sharing on iPhones. However, Pinterest is the dominating social channel on iPads with almost 50% of sharing activity,” says ShareThis.