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November 3rd, 2010, 19:21 GMT · By Alex Vochin

iPhone Credit Card Swiper Now Enables Retail Transactions

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The iPhone is starting to become the tool of choice for a very wide array of market segments and applications, made possible via the the huge number of apps and various accessories available for the smartphone from Apple, one of the most interesting being the possibility to use the handset in order to make payments.

And now, App Ninjas, developer of Swipe for iPhone, has announced that it has made this process even easier by shipping the Apple-approved Credit Card Swiper for iPhone, a hardware accessory that adds support for retail transactions to the Swipe mobile credit card processing solution, which is available to merchants directly or through App Ninjas' network of value-added white-label partners.

According to AppNinjas, the Swipe white-label solution enables Independent Sales Organizations (ISOs), banks, and other merchant-focused companies to offer their customers a complete credit card processing solution for iPhone, iPod touch, and iPad.

Partners’ customers process cards through a custom-branded app, newly enhanced to support the Credit Card Swiper for full retail support.

Furthermore, swiping cards offers merchants lower rates, when paired with a retail merchant account, and reduces the time required to process each transaction.

The Swipe white-label solution offers partners same day start-up and access to App Ninjas’ PA-DSS certified iPhone solution and, as a separate bonus, the Swipe app can be customized to integrate with a partner’s existing payment gateway.

“As conventional mobile terminals are being replaced by smart phones, ISOs and banks want to get to market with their own branded mobile processing solutions,” says John Waldron, CEO of App Ninjas.

“Now that we’re offering an iPhone swipe accessory, they can quickly reach the market with a turnkey solution for retail transactions — saving them the expense, hassle, and compliance reviews of rolling and their own solution,” Mr. Waldron added.

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