iPhone Advertising Toolkit Available from AdMarvel

AdMarvel has launched the iPhone Advertising Toolkit, a bag of tools that leverage experience from a broad portfolio of mediation services for mobile advertising. To put it in the simplest terms, the toolkit enables developers having already earned a spot in the App Store to easily integrate advertising from virtually any ad network into their applications.

According to AdMarvel, a web console delivering a near real-time view of the application’s advertising performance is used to provide advertising metrics and analytics. AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising, in order to answer the diverse needs of iPhone developers with an expanding international user base, the ad-focused firm claims.

“Mobile advertising is becoming an increasingly important monetization vehicle for iPhone developers,” said, Jan ten Sythoff, Manager of the Mobile Content Practice at Pyramid Research, providing research and analysis on the global mobile data services opportunity. “Providing an open platform that allows developers to easily place and manage advertising inside their applications is an important evolutionary step in this fast growing market.”

“The iPhone is an amazingly innovative platform, attracting the very best developers around the world,” said Mahi de Silva, AdMarvel CEO. “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”

Working on behalf of mobile publishers to source and manage advertising from numerous global and regional ad networks, AdMarvel mentions big names such as itself, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Interested parties can visit AdMarvel here and learn more about how to integrate an ad network into an iPhone application, for increased profitability.