14 DAY TRIAL // As things are going at this time, we'll be sick and tired of Apple's new phone before they even launch the controversial gadget. There is news saying workers placed yesterday a large ad on the glass cube above the Apple's 5th Avenue retail store in New York City.
That was the first reporting of this kind and apparently, the ad was removed later the same day. It is not known whether the ad was removed for good or just temporarily. The ad showed an iPhone and read the words "Introducing iPhone. Apple reinvents the phone."
Just yesterday I wrote about two aspects regarding Apple's choice to make the iPhone announcement so early before its actual launch date. I was saying, on one hand, that the premature announcement granted Apple a huge amount of free publicity, quantified by Harvard professor David Yoffie as $400 million worth. It is said to have been a brilliant marketing stunt on Jobs' behalf.
However, the early announcement might prove to have a downside for the Cupertino-based company. Some say the iPhone keynote was not a brilliant move, but a colossal mistake. They say Apple should have stuck with the known recipe for success: no details before the launch.
Jobs offered a glimpse at the iPhone in January and announced its availability for June. An Oscar-dedicated iPhone teaser ad was aired several times during this year's Academy Awards Ceremony. The teaser was a collection of scenes from all-time famous movies showing characters saying 'Hello' over the phone. It ended with an image of the upcoming iPhone, and the words "Coming in June".
Looks like Jobs thinks the world is not enough aware of the iPhone's arrival and decided to place a huge ad in NYC, just in case. The iPhone should become available in about 3 months, let's not forget that (...as if we could). Ah well, if that's how it's gonna be, I say bring it on!