BrightWire, a business-to-business resource for portfolio managers, has released a new report according to which Apple could release both the iPhone 5S and an iPhone 6 this year.
Citing a source with Chinese site Laoyaoba.com, BrightWire reports that this person “has seen the iPhone 5S and iPhone 6 at Apple's suppliers.” Moreover, both phones “may be released in 2013,” it adds.
Not surprisingly, the source reportedly pointed out that “the iPhone 5S resembles the iPhone 5, and the five-inch iPhone 6 is lighter and thinner.”
There have been rumors about a larger iPhone coming out of Apple this year, but those sources said something about a cheaper model, not the next-generation iPhone 6.
However, if history is any indication, the most likely scenario is Apple launching an incremental iPhone 5S either in summer or in the September-October timeframe.
Some analysts fear that Apple may not be able to “get away” with another “S” iPhone update this year, as demand for the company’s smartphones is allegedly on the decline, while competitors keep raking in market share thanks to a broader range of offerings, including low-end / attractively priced handsets.
Apple has maintained on several occasions in the past few months that the company thrived on quality, not market share in particular.
However, pressure from investors and Wall Street analysts may force the Cupertino giant to hop aboard the rollercoaster along with the rest of the cellphone industry.
The iPad mini is regarded as a good example that Apple is finally changing, adjusting to the market trends, rather than doing things its own way, all the way.
However, activists like Dan Pallotta are not convinced Tim Cook is taking the ship in that direction.
Mr. Pallotta recently told CNBC that Wall Street’s expectations of Apple were ridiculously high.
“They literally expect Apple to come out with, like a ‘happiness machine’ or a time travel machine… Apple doesn’t have to disrupt at that level to thrive and Apple doesn’t have to innovate every 20 minutes in order to be one of the best investments on the planet,” he said.