14 DAY TRIAL // Although Apple has been trying desperately to stop product leaks, things haven’t progressed too much on this front. In fact, one could say that 2013 saw the most Apple product leaks in the last decade.
But CEO Tim Cook, along with his “minion” Bruce Sewell (SVP and General Counsel ), is determined to reinforce these confidentiality policies, by asking employees to act in accordance with the company’s code of conduct.
And that includes keeping product information to themselves. An excerpt from Sewell’s recent email to employees indicates that this is the case.
“The Policy is based on Apple’s core values of honesty, respect, confidentiality, and the critical obligation of every Apple employee to adhere to legal principles, like antitrust and anti-corruption laws. Living by it is how we earn the trust of our customers and partners and how we keep Apple a great place to work.”
With the heavily-redesigned iPhone 6 on the table for 2014, Apple most likely doesn’t want the cat out of the bag months ahead of the unveiling.
Leaks may seem like a good way to create hype, but not when they become a common occurrence.
Avid fans will remember that there have been so many iPhone 5c leaks this year that before Apple could even lift the cloth off the handset, everyone on the planet knew what it looked like, and even the specs.
It’s no wonder then that the company is not exactly thrilled with sales of the plastic handset and has, in fact, slashed production to a minimum in recent weeks.
Next year’s iPhone revision – whether it will be called “iPhone 6,” “iPhone Air,” or simply “the new iPhone” – promises to deliver an all-new form factor, with a redesigned chassis and a bigger display. But Apple still needs to make it a surprise, at least design-wise.
Disclaimer
This is a Personal Thoughts piece reflecting the author’s personal opinion on matters relating to Apple and / or the products associated with the Apple brand. This article should not be taken as the official stance of Softpedia on Apple-related matters.