The expensive iPhone is not for everyone. That’s was the admittance conveyed by Tim Cook & Co. at Apple’s September 10 unveiling where, for the first time in the iPhone’s history, two fresh models were announced.
Apple is now making a clear distinction between the mature iPhone user - for instance, a businessman or a businesswoman - and the more joyful crowd buying iDevices simply for the fun that they offer.
To diversify its iPhone range and cater to all audiences, Apple this year unveiled an iPhone 5s and an iPhone 5c, both with distinct new features and designs.
The pricing also indicates which phone is for which audience, and while the 5c is certainly not the cheapest smartphone you can lay your hands on, it is certainly the cheapest Apple has gone with a brand-new iPhone model.
The iPhone 5s - with its "Touch ID" fingerprint sensor , larger camera aperture and metal enclosure - is clearly geared towards the customer who wants to own the best smartphone out there, and who wants to show it too (think “gold”).
The iPhone 5c - with its joyful polycarbonate enclosure, color-matching cases and wallpapers, and (admittedly) lesser specs - makes a clear statement as well: “For the Colorful,” as Apple itself puts it in the marketing materials.
But it’s not just about the color and the choice in materials. It’s also about the actual design of the two phones that indicates they are different breeds.
On one hand, you have the iPhone 5s with its strikingly-well-polished aluminum shell, straight lines and sharp edges, as well as three color choices that go perfectly with a tuxedo, but also ripped skinny jeans.
At the other end of the spectrum lies the iPhone 5c, with its vibrant personality, chamfered edges, rounded corners, and accessories that make this phone seem happy it exists.
It doesn’t get much better than this for the iPhone, and while Apple may be hard-pressed to innovate some more in the near future, this evolutionary step is nothing to sneeze at.