iPhone 5 Scratches Are “Normal” Says Apple SVP Phil Schiller

Early iPhone 5 adopters are becoming concerned about the "scuffability" of the iPhone 5, following widespread reports that the aluminum chassis housing the phone’s electronics is prone to getting easily scratched.

So one customer decided to take matters up with the black suits at Apple.

Alex decided he’d email Phil Schiller, Apple’s senior vice pre… Apple’s sales guy, in short. He asked if the company had any plans to address an issue that hasn’t even been confirmed as an issue – “scuffgate.” Hit the link, if you’ve been away from your RSS feed lately.

“Any aluminum product may scratch or chip with use, exposing its natural silver color,” reads the email reply from Apple SVP of Product Marketing, Philip Schiller. “That is normal,” he said, indicating that Apple isn’t planning to do anything about the so-called “scuffgate” issue.

What’s interesting to see is that no matter what material Apple uses, and no matter what advantages one poses over the other, the media is always up in arms over the likelihood of damage. As if the rest of the industry has bulletproof offerings, or something.