14 DAY TRIAL // Despite allowing reporters to curl up in a London store and watch the iPhone announcements live as they unfold, Apple will not be streaming the show live to everyone else, a company official has confirmed.
The company formerly run by Steve Jobs is holding a key event today at its Cupertino campus at 10 a.m. local time. The event is expected to yield a new iPhone model, or perhaps more than just one.
Apple will be providing a live closed feed to journalists in the United Kingdom who will have the opportunity to settle inside London’s Covent Garden Apple Store at about 6 pm (local time) and peel their eyes to the big plasma screens as Tim Cook takes center-stage to ‘talk iPhone’.
However, unlike last year’s fall event, this one will not be streamed to the world, according to an Apple PR representative.
A Google transcribed voicemail from Apple PR reveals that the best way to get the latest updates is the web.
Apple promises to post every detail about their latest announcements on Apple.com. However, sites like our own will be covering the Apple event in real time. Softpedia readers will get all the juicy updates as the announcements unfold later today.
The event is to be kicked off by Apple’s newly-instated chief executive officer, Tim Cook.
Cook is at his first Apple event where he is the leader of the show, not Steve Jobs. His task to unveil a new iPhone today has been deemed crucial for his image as Apple’s CEO.
Several other key executives will also be taking the stage, as it is customary at Apple, to aid Cook with the ceremonious iPhone 5 unveiling. One face we’ll most likely see on stage is Scott Forstall, the chief of Apple’s iOS division.
iOS 5 and iCloud are also to launch today.