iPhone 5 Demand Remains “Robust,” Says Sterne Agee

Analyst Shaw Wu says he’s not worried about speculative reports

By Filip Truta on January 15th, 2013 14:14 GMT

A recent Wall Street Journal story citing low iPhone 5 demand has spawned countless new reports on the matter, including updated research notes from the Wall Street analysts themselves.

One of these analysts is Shaw Wu, who works with investment bank Sterne Agee. After learning of the WSJ story, he issued his own estimate on Apple’s supposed order cuts.

Wu actually believes that the reported reduced orders for iPhone 5 components are actually the result of improved yield.

Apple is no longer forced to place exaggerated orders for components to make sure yield rates remain high. Moreover, Wu believes there have been some supplier shift changes as well, which have also contributed to the cuts, according to AppleInsider.

Finally, Wu said he had checked with Apple’s Asian suppliers and had learned that demand for the iPhone 5 “remains robust.”
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