Many would also rather get a root canal than have their tablet damaged

Sep 19, 2012 19:31 GMT  ·  By

Here’s one that’ll get you thinking. A survey conducted by online and mobile presentation company Brainshark, Inc. aims to show that iPad users would rather get a root canal than accidentally break their Apple tablet. And businesswomen would rather forget their birth control than the iPad.

Conducted in August on a pool of 1,320 iPad owners employed at companies of varying sizes and across industries, the survey showed that a lot of people would rather get into a minor car accident (40%), have a root canal operation (1 in 3 or 32%), break their nose (16%), or get fired from their job (10%), than to have their iPad destroyed.

Almost all subjects said their Apple tablet supplemented their laptop. More than half (51%) are convinced it will be their primary computing device in a few years from now.

89% of iPad owners report using their iPad when travelling for business, and 60% say they bring both their iPad and their laptop with them. 35%, or more than 1 in 3 are happy just to carry their iPad and leave the laptop on the desk.

Brainshark analysts said, “These business travelers would risk hunger, dehydration or a bladder infection rather than go without their iPad, when on-the-go for business for a day.”

“That is, nearly half (48%) say they would go without meals, 41% would skip drinking water, and more than 1 in 3 (35%) would forgo bathroom breaks, before they would travel without their iPad,” Brainshark said.

Business travelers also said they'd rather forget a change of clothes, deodorant, and even birth control (47% among females), than to forget their iPad at home.

22% said they’d probably forget to lock the front door more often than forget their Apple tablet. And 17% would rather forget to turn off the oven, the survey showed.

Andy Zimmerman, chief marketing officer for Brainshark, said, “Ever since the iPad burst onto the technology scene, it's indelibly changed the way and speed at which individuals and businesses communicate.”

“No one doubts the device's popularity, but what's really eye-opening about these statistics is just how inextricable the iPad has become from users' everyday lives,” Zimmerman said.

“From a business perspective, it's now incredibly important for companies to find ways to conveniently reach their audiences on this device of choice – making it easy for them to view presentations and other important materials,” Zimmerman concluded.