iPad Email – Women Use It Differently, Study Shows

Women show stronger satisfaction with using their iPads for reading emails

By on January 23rd, 2013 17:51 GMT

Perion, the developer of email client IncrediMail, has published the results of a study conducted amongst 4,400 US iPad users about the way they use email on their Apple tablet.

The company believes its study is one of the most comprehensive yet published, as it only focuses on the way people use email on their tablet computers, not other activities as well.

97 percent of the respondents said they read emails on their iPad. Two-thirds only use it to send a few quick replies, and only 31 percent read and send all their emails from the tablet computer.

Compared to men, “women showed stronger satisfaction with using their iPads for reading emails.” Female users are also more likely to send emails compared to iPad users of the opposite sex.

At 68 percent, women are also more likely to use their iPads for personal emails, whereas 52 percent of men also send emails related to business.

The study also found that Apple’s Mail client is actually the top choice for iPad users at 41 percent. Gmail takes the runner-up spot with 31 percent share, and Hotmail trails with just 13 percent.

Surprisingly, roughly 18% of users actually go to the trouble of opening a web browser (rather than using a specialized app) to access webmail. Other findings published by Perion are listed below:

Most Popular Device for Email - iPad is clearly the preferred device on which to read and write emails.

The most preferred device for reading emails is the Tablet (55%) followed by the PC/Mac (32%) and Mobile Phone (10%)

The most preferred device for writing emails is the Tablet (48%) followed by the PC/Mac (41%) and Mobile Phone (9%)

More than leisure - While 60 percent of respondents said they used the iPad just for personal emails, 38 percent used the iPad for both personal and work emails debunking the idea that the iPad was a purely leisure product.

Ron Harari, general manager, Communication Products Division at Perion, says email has been used heavily on the iPad since the tablet’s debut in 2010.

However, “on a closer examination of usage and attitudes, different usage patterns appear. Clearly, the device is popular but the market is still looking for the right email app,” says Harari.