iMacs May Increase Sales in 2010

The Caris & Company conducted a study on the international market for desktops and PC sales, keeping track of Apple’s ups and downs, especially in the last two years. As the report outlines, after the two-year decline, the Cupertino, Calif. company seems to have found its animus, as a boost in desktop-PC revenues is expected this year.

According to the published report, this is the direct effect of the latest iMac products and their affinity with the market’s demand – the introduction of 21- and 27-inch models in October.

AppleInsider also adds that Robert Cihra, the leading analyst at Caris & Company, remarked, regarding this report, that the PC market growth for 2010 was heading upwards of 15 to 20%, fueled even more by the greater, 90% growth in the netbooks’ and notebooks’ mixed sales.

After a long time, almost two years, desktop sales are finally reaching significant up-going signs, the same source mentions, and this is thanks to the strong performance of Apple's iMac line that is thought to be able to boost year-over-year shipments by approximately 3%, compared with last year's 12% slippage.

Quoted by AppleInsider, Cihra declared, “We continue to model note/netbook accounting for greater than 90% of PC unit growth in 2010, but with desktops at least now looking like they’ve stopped eroding and can resume at least some low single-digit recovery after 2 years of decline, driven by emerging markets, corporate workhorse use and power gamers.” He added, “But believe it or not, we estimate Apple’s iMac accounting for a full 1/4 of ALL desktop market growth in calendar year 2010.”

He also reported the fact that, for the first time, international sales had an important contribution to more that 50% of the market. Emerging markets like Western Europe and Japan will probably represent the key values in future market studies, as he sees them “responsible” for about 70% of the market’s boost.

To sew this up, the source notes that Robert Cihra saluted Apple for remaining in full control of its own product and pricing reckoners. Due to this fact, the company afforded to maintain much higher, overall average selling prices than its peers, while still offering more bearable prices to its customers.