The developer of one of the best known iPhone applications to ever hit the App Store (iFart) and other seemingly useless apps has created yet another simple iPhone application, called Kaching. Unfortunately for Joel Comm, his app has been rejected for boasting little to no user functionality, according to Apple.

After receiving the rejection email from Apple, Comm decided he would go public with it. And he did. The developer made a video that appeals directly to Apple’s CEO. The clip begins with Comm congratulating Jobs for being crowned CEO of the decade by Time Magazine, while also expressing his love for Apple products and how iPhone development is at the top of his priority list. However, half way through the video, Comm starts reading out loud the email he received from Apple, who informed the developer that Kaching would not earn its place in the App Store, citing “minimal user functionality.”

Comm tells Jobs there are several approved apps that are just as pointless or even more infantile than his Kaching app, asking that Apple’s CEO instates consistency in what is an already controversial reviewal process. Comm clearly didn’t want to upset Steve Jobs, but it is obvious he needed to get this out of his system.

The developer also wrote a blog post (evidently), saying that, “Since Apple has opened the iTunes App Store, my company has released a number of applications. iVote was one of the first 500 apps released. iFart has gone on to become what is perhaps the most-often referenced app in iPhone history. And we also had the pleasure of creating apps for Mashable, Charles Trippy and MC Hammer, among others,” the post reads.

“I love creating apps and we've got some pretty cool stuff on the way,” he continues to stress. “However, as many application developers will attest, the app approval process leaves something to be desired. It seems like your app may get approved by one reviewer but rejected by another. There is terrible inconsistency, and some parameters which just don't make any sense. I'm not the first to encounter difficulties getting apps through the approval process. [...] We recently submitted a very simple app that was rejected by the app store. The app is not revolutionary or world-changing, but approving it would be consistent with the approval of similar apps that Apple has allowed.”

Softpedia note
The guy couldn’t be more accurate in his request for consistency. Comm doesn’t say his app is a must-have for iPhone users. Indirectly, he admits it’s kind of pointless. However, Comm suggests he went on to develop Kaching knowing that Apple approved such content in the past. This is his why he’s upset. Not because Apple won’t approve something he thinks it’s great, but because he thought he was playing by the rules when, all of the sudden, Apple decided to change the game.

Watch the video below and share your thoughts with us in the comments.


An iPhone Application Developer Appeals to Steve Jobs