14 DAY TRIAL // Huawei is aiming for the stars with its new smartphones and judging from how fast it became the world’s third biggest phone manufacturer, Samsung and Apple have every reason to always keep an eye on what their Chinese rivals are doing.
Cupertino, in particular, has recently been put in Huawei’s cross-hair, as the company wants its future Mate 10 to absolutely destroy the iPhone 8, despite all the huge upgrades that Apple is said to be planning on its flagship device. Speaking with Bloomberg, Huawei's CEO Richard Yu explained that his company is currently finalizing the new Mate 10 and the features it’ll bring will make everyone forget about the iPhone 8.
“We will have an even more powerful product. The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better-photographing capability and many other features that will help us compete with Apple,” he said.
Growth slowing down
Though it’s still in the rumor stage, the Huawei Mate 10 is expected to come with a 6-inch display and be powered by the company’s Kyrin 970 chip. The device could also feature a dual-camera system, as well as bezel-less approach similar to Samsung’s Galaxy S8 and presumably to iPhone 8.
Dominating the mobile phone business and surpassing Apple and Samsung is a target that Huawei announced in 2016 and which appears to be the priority for the Chinese firm. The company expects to ship between 140 million and 150 million units this year, up from 139 million units last year.
While the company’s growth more or less slowed down this year, Huawei expects the upcoming Mate 10 to boost sales to a level that it would allow the firm to overtake Apple. In the first half of the year, Huawei posted a 15 percent growth in revenue to $42 billion, down from 30 percent growth in 2016.
The Huawei Mate 10 should arrive in the fall as well, with the company’s CEO pointing out that it could land at about the same time as the iPhone 8.