14 DAY TRIAL // Huawei has finally introduced the Mate 10 flagship, a model that the company has teased several times in the last couple of months as a true iPhone killer.
A significant part of the unveiling keynote was dedicated to comparisons with Samsung’s Galaxy S8 and Apple’s iPhone X and iPhone 8 as Huawei officials tried to highlight how advanced its new models are as compared to those of the competition.
Even though mocking competition isn’t always the way to go, Huawei’s officials poked fun at Apple several times, comparing the Mate 10 with both the iPhone 8 and the iPhone X in terms of features and dimensions.
For example, Huawei says Face ID, the facial recognition system that Apple launched with much fanfare on the iPhone X, is a 3-step unlock process that takes too much time, as you need to “raise up the phone, look at the phone, and swipe screen.” The Mate 10 is so much faster, they say, because it comes with a fingerprint sensor.
Avoiding fingerprint sensors on the camera
But on the other hand, the comparison with Apple’s devices was made only in those moments when the Mate 10 actually scored better. For example, when the company discussed the size of the bezels, the Mate 10 was put side by side with the iPhone 8 Plus, and not the iPhone X which comes with just a notch and very small bezels at the bottom.
Also, no word on competition has been said when discussing water-resistance on the new models, which feature an IP67 rating, as compared to Samsung’s flagships that are IP68 certified.
The icing on the cake was the announcement of the “intuitive design,” which features a fingerprint sensor right in the middle of the back cover. The company displayed a photo with Samsung’s Galaxy S8 full of fingerprints on the camera lens, as this has been one of the bigger problems on the South Koreans’ flagship.
This doesn’t necessarily mean that the Huawei Mate 10 isn’t a top phone, as its hardware certainly indicates that it’s a powerful rival to the new iPhones and Samsung’s flagship devices. But Huawei has clearly made mocking its rivals a priority for this unveiling even though focusing on own products has always proved to be a much better idea.
