14 DAY TRIAL // As much as it pains us to admit, HTC has been doing very bad when it comes to revenues from its smartphone business. That's most likely one of the reasons the Taiwanese company accepted to build Google's Pixel phones in the first place.
A new rumor now claims the company has already decided to sell its smartphone business, which was bleeding money for a few years now. Cher Wang, HTC general manager, is said to have already sent a message to her closest collaborators advising them that the smartphones business will be sold in the spring of next year.
Even though the Taiwanese media reports that HTC has denied these rumors, analysts claim that this is exactly what companies usually do before signing up the sale agreement.
The same source states that there actually four companies interested in buying HTC's smartphone business and one of them is from Taiwan, the handset maker's home turf.
But would anyone be surprised if Google purchased HTC after the Taiwanese company rented its skills to manufacture the Pixel phones? It won't be the first time the search giant acquires an important brand in the smartphone industry.
Although it's a bit far-fetched at the moment, we won't know for sure until next year when HTC is supposed to make an official announcement regarding its smartphone division.
If there's any truth to these rumors, HTC won't admit that its smartphone business is up for sale until it finds a buyer and, eventually, signs the sale agreement.
It's also worth noting that this isn't the first time reports about HTC's attempt to sell its mobile division have surfaced, so if it didn't happen in the previous cases, they could be wrong this time as well. So take these rumors with a grain of salt until we get official word about the matter.