14 DAY TRIAL // Movie stars do it, some politicians do it and pretty much anyone who needs some form of popularity does it. It's the modern equivalent of kissing babies and crowd mingling.
However, if public persons do this for personal publicity, CEOs and corporate technocrats don't. When they do it, however, there is a Christmas Carol effect about it, when kids receive surprise gifts from wealthy businessmen as a result of emotional reactions to their products. Yes, it is a marketing ploy, but when the letter from the CVP is handwritten, it doesn't matter that much anymore. Nobody writes handwritten letters these days.
Except the AMD CVP John Taylor. After posting on Reddit a series of photos with his 10-year-old autistic brother enjoying his first Radeon HD 7750 graphics card installed in his old AMD rig, HDMICable1 redditor received a surprise answer from the AMD CVP himself.
Being moved by the kid's excitement when he discovers the joys of gaming with a very low-performance computer rig, he decided to send the kid a letter that rewards his honest excitement with a new AMD Radeon R9 380 graphics cards, a new Acer XG Series monitor and a couple of AMD-branded T-shirts to wear his AMD affiliation with pride.
It's impressive how some corporate top brass can actually get involved in such pseudo-humanitarian actions just to bring joy to a kid that discovers the excitement of computer gaming in a modest environment. I'm sure that for the next couple of years his admiration for AMD will be more than a rational one; it'll be an emotional one, something that counts much more when people pull money out of their pockets.
Well played, AMD.
