Google updates logo to better represent its brand

Sep 1, 2015 17:48 GMT  ·  By

Google has revealed a new logo in an emotional video that will bring you to tears when you realize how much the company has impacted the Web, and life in general, in the past 17 years.

As the company's representatives put it, "Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices - sometimes all in a single day."

This required an updated logo, one that could be easily adapted to the multitude of products the company now manages, products that cannot be represented through the classic Google brand anymore.

A new logo with a new font: Product Sans

The new logo uses rounder, geometric letters, the all-present flat design style that's been a staple of the Mountain View company for some years now, and a custom-designed font called Product Sans.

Additionally, besides the classic "Google" spelled-out logo, a new "G" icon was also announced, in the same font and using Google's four colors: red, blue, green, and yellow.

The new logo is already on the company's search engine, and it will start rolling out slowly to other products in the upcoming days.

A company that constantly moves forward needs a logo that's constantly evolving as well

Also, as Laura Melahn, Marketing Partner at Google Ventures, explained in a Twitter post, the company is in the process of removing the old logo from its headquarters and installing the new one (see tweet at the end of this article).

Taking into account that Google has massively restructured in the past month, this should not surprise you.

In case you haven't found out, Google is now part of a larger company called Alphabet, and Larry Page and Sergey Brin are Alphabet's CEO and President, respectively. Google's current CEO is Sundar Pichai, its former Product Chief.

Google's new logo, September 1, 2015
 

Google's new logo (5 Images)

Google has a new logo
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