The app takes a week to learn your habits before coming up with a special algorithm and a dress that's just for you

Feb 6, 2017 21:18 GMT  ·  By

The future of fashion and tech is here, and it will all be wrapped up in a special app developed by Google and H&M’s Ivyrevel label.

In what’s perhaps the coolest and creepiest announcement this Monday, Google announced that it was working on a Coded Couture app that will use those sensors in your phone in order to design a great dress just for you.

So how does this Coded Couture thing work? Well, the Awareness API on your Android phone gets data from a combination of context signals, such as location, physical activity, weather and nearby beacons. Developers take all this information, mix it up and come up with ways to better understand what users do and how they act.

“We have already seen some great implementations of the API in obvious scenarios, such as shopping for a new home in the neighborhood or recommending a music playlist while starting a job,” reads the post signed by Jeremy Brook, Group Creative Business Partner.

One custom dress coming up

Then, for the New York Fashion Week, other creative integrations of the Awareness API were explored, in collaboration with H&M Group’s digital fashion house Ivyrevel to create a personalized dress designed on a user’s context signals.

That basically means the app will get info about where you usually go out by tracking your location, will know what the weather is like where you live, and so on. After a week, an algorithm is created and conceives a digitally tailored dress that you can purchase.

The Android app is currently entering a closed alpha stage, being tested by a few people. People can sign up for future trial series of the app before the public release, and you can do this too if you want.

This is both really cool and really creepy at the same time, but then again, that’s what happens when the Awareness API is in play.