14 DAY TRIAL // Google and Twitter have announced a new partnership that will start displaying relevant tweets in Google's search results, based on the user's search queries.
If you're having a deja-vu feeling just like we do, probably this article we wrote four years ago is to blame.
This is not the first time Google is experimenting with tweets in its search results, but this time, instead of links to the tweet page, Google is actually showing the entire tweet, with links, hashtags, images, and videos, right in the search results, and sometimes right at the top, not somewhere buried in the bottom of a page like before.
From the mobile apps to the desktop
This change was first spotted in the wild back in May, when Google added it to its Android and iOS mobile apps, but now the company has made it official, launching the same feature for the main Google desktop website as well.
The tweets displayed in the search results aren't highlighted using cards like the company has been doing for a while for various technologies, famous people, and companies, but the tweets are displayed using a side-scrolling carousel, which allows a user to view more tweets by pressing the left/right arrows.
The most recent tweets are shown by default, and sometimes the tweet carousel may be down the page if other search results are deemed more important.
To test out the new Twitter search results integration, you can search for something like "Softpedia Twitter" and see how they are displayed.
One of Dick Costolo's major moves
This partnership between Twitter and Google was the endeavor of Dick Costolo, Twitter's former CEO, being first announced back in February, and seems to be a move that will benefit brands more than regular users.
While searching for yourself and adding Twitter at the end of the search query won't yield your recent tweets, searching for a company + Twitter produces a tweets carousel almost every time.
This is clearly a move to favor businesses, which will now have a new way to promote themselves via Twitter.
You got it, @google. We'll bring the Tweets. 🎉
— Twitter (@twitter) August 21, 2015
