The adoption rate is boosted by a larger marketing budget

Nov 3, 2016 05:46 GMT  ·  By

Google has announced that there won't be any Nexus devices in the future, thus killing the line that offered fans the raw Android experience they were looking for. The new Pixel phones announced by Google last month have already be released on the market, but they are hard to come by.

In fact, it would be more accurate to say that customers will have to wait up to a month to get one since Google doesn't seem to be able to handle supply for any of the two Pixel smartphones.

But the good news is the adoption rate for the Pixel phones is higher than for the Nexus 6 in the first week, which means many Android fans have decided to switch to Google's new handsets. Samsung's failed Galaxy Note 7 might be another reason why Google's Pixel phones have been so well received by customers.

According to the latest Appboy data, Pixel reached 0.0016% of market share, while the Pixel XL was at 0.020% just one week after their release on the market. On the other hand, the Nexus 6P, Google's previous smartphone, needed two weeks to reach the same adoption rate.

Pixel phones adoption rate
Pixel phones adoption rate

Unfortunately for Google, its inability to provide enough Pixel units limits the growth of the phones, so the market share could have been even higher if not for the supply constraints.

Obviously, Google can't yet compete with Samsung when it comes to phones. The Galaxy S6 and Galaxy S7 reached higher market share in the first day than both the Pixel and Pixel XL managed in one week.

Still, considering that the Pixel phones are exclusive to Verizon in the United States, and that they are not available in all countries, we could say that their market share achievements are a sign of success.

It remains to be seen how Google manages to cope with the increased demand for its Pixel phones, especially since the holiday season is upon us.

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