14 DAY TRIAL // Mobile media company go2 announced the launch of a mobile website dedicated to pet owners. The go2 Pets website gives pet owners easy access to pet-related content and information from their cell phones.
go2 Pets is the first mobile website to address the needs of the millions of pet owners in the U.S. According to the 2007-2008 National Pet Owners Survey, the number of U.S. households that own a pet is about 71.1 million homes. The go2 Pets website includes useful information, such as pet-friendly outdoor dining, dog beaches, parks, campgrounds, trails, hotels, off-leash dog parks, airline travel policies, toll-free emergency numbers and more. The site was created in cooperation with Genex, and is sponsored by Nestle Purina, a global manufacturer of pet products, which is looking to expand its services into the mobile space.
"We are delighted to be at the forefront of a mobile age where, together with industry leaders like Purina and Genex, we can make this type of compelling and highly relevant information available to pet owners," said Lee Hancock, CEO and founder of go2. "There are millions of pet owners in the U.S. who are very devoted and passionate about their pets, and now they have additional information and services addressing their needs and wants when they are on-the-go."
Launched in 1999, go2 owns a large number of online and mobile websites as integral components of the go2 Mobile Content Network, including go2 Movies, go2 Dining, go2 Golf, go2 Travel, go2 Winter Sports and over 300 mobile websites dedicated to specific colleges and universities throughout the United States. All of the go2 websites include innovative features such as go2's Location Management System and Integrated Local Search, allowing users to quickly access relevant local information on the move. With just a few clicks, go2 Pets' users can access information on local, pet-friendly lodging, restaurants, images, travel information, weather and more. In addition, each go2 site is integrated with Location-Based Services enabling go2 mobile phone users to precisely determine their location.
Information on how to access go2 Pets can be found here, while a preview of the mobile website is available here.