14 DAY TRIAL // Microsoft ended the free upgrade offer for Windows 10 on July 29, and now, statistics provided for the last few weeks of the campaign show that, no matter how hard the company pressed users to perform the switch, only a few actually took the advice and installed the new operating system.
The Redmond-based software giant expected a Windows 10 install craze in the last few days of free upgrade availability, and while a somewhat increase was indeed recorded, this might not be what the Softies hoped to see happening at the very last minute before the once-in-a-lifetime offer expired.
Specifically, this StatCounter chart provides us with a closer look at how Windows 10 performed during the month of July, the last one when the free upgrade was available.
During the first week of the month ending on July 3, Windows 10 was at 22.31 percent, and an increase of more than 1 percent was experienced the following week, when it was already running on 23.33 percent of PCs around the world. On the other hand, the next week brought a decrease in Windows 10 installs, with the new OS recording a drop to 23.04 percent, before eventually going up once again to 23.59 percent.
The upgrade trend continued in the last week of the month, when Microsoft also retired the free upgrade promo, with Windows 10 eventually reaching a share of 24.24 percent.
Almost no impact on Windows 7 during the month
This chart also shows that Windows 7 was only slightly affected by the last-minute Windows 10 upgrade push, with only a few users moving to the new operating system during the month.
For example, Windows 7 started the month with a share of 41.38 percent and ended it with 40.31 percent, so it lost just a little over 1 percent despite Microsoft’s aggressive marketing campaign for Windows 10.
Right now, the only hope for increased Windows 10 adoption is the enterprise market, as Microsoft expects the majority of enterprises to start the migration to the new OS in the coming months after completing the piloting phase.