NuAns switches from Windows 10 Mobile to Android

Feb 18, 2017 06:45 GMT  ·  By

NuAns is one of the companies that invested in Windows phones when only a few people believed in the platform, and although its first device wasn’t really super-successful, everyone was excited to hear that a new handset powered by Windows would be launched.

The firm teased a new model only a few weeks ago, saying that “the fight is not over yet,” a motto that seems to perfectly align with what is happening with Windows phones these days.

And yet, Windows phone fans might be disappointed to hear that NuAns is no longer investing in Windows 10 Mobile, and the company’s teased device is actually running Android. Although that’s indeed bad news, this shouldn’t come as a big surprise given the fact that the platform is losing the support of developers, users, and even Microsoft, who remains tight-lipped on the future of the platform.

The new so-called NuAns Neo Reloaded is thus an Android device that comes with mid-range specs, including a 5.2-inch full HD display, a Qualcomm Snapdragon 625 processor, 3GB RAM, 3450 mAh battery, and interchangeable back covers for a plus of customization.

Why stick with Windows 10 Mobile?

But as far as the Windows phone community is concerned, NuAns giving up on Windows 10 Mobile for Android is living proof that device manufacturers can hardly find a reason to stick with the platform.

Recent data provided by Gartner revealed that Windows phones dropped to 0.3 percent sales share, as only 1.1 million phones were sold in the fourth quarter of 2016. Compare this to the 352 million Android phones sold during the same quarter and you get the point.

For the moment, Microsoft still believes it’s a good idea to remain completely tight-lipped on its mobile vision, despite all the pessimistic rumors that point to a dark future for the platform.

More recently, rumors indicated that Redstone 3 could be the last update for Windows 10 Mobile, with the company to then focus on a different platform for smartphones, as is the case of Windows 10 on ARM chips. Redstone 3 is projected to launch in the fall of this year.