A new enhancement to the company's fashion section

Jul 19, 2010 08:01 GMT  ·  By

Leading online destination eBay recently announced the launch of a new application for the Apple iPhone, namely the eBay Fashion app. According to the company, the new software solution is meant to offer a personalized shopping experience, enabling users to browse or buy items from the world’s largest online selection of new, designer, branded and vintage merchandise, regardless their location. The new software solution is available as a free download from iTunes.

Customers interested in purchasing fashion from eBay can now benefit from the features the new iPhone applications comes around with. Through it, people can “unlock the incredible value and selection available on eBay’s Marketplace,” all available straight from the palm of their hand. The software solution includes a great amount of features aimed at enhancing the user experience.

The features list of the new eBay Fashion iPhone application includes: - A Personalized Closet allowing users to add, store and curate favorite fashion finds in one place. - An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks. - Social Media Sharing functions enabling users to share favorite fashion finds via Facebook, Twitter, and email. - Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale. - A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace. - A customized eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.

eBay’s core iPhone application already enjoys a number of more than 10 million downloads. According to the company, its mobile platform is expected to generate $1.5 billion in gross merchandise volume (GMV) during the ongoing year. Moreover, the solution should prove that eBay is one of the leading companies in mobile commerce.

eBay’s core iPhone application can be downloaded from iTunes for free, and comes in eight languages in 190 countries. Through it, users can browse and buy items without living the application. The company also released an eBay app for iPad, which is now included in the top 10 most downloaded free iPad apps in the iTunes Store. The new eBay Fashion iPhone app is another enhancement the company made to its fashion category.