The results are in, and it's now official. The UK has voted to leave the EU, but new data from Google and Twitter reveals that Brits are already regretting their decision, seeming to have realized what their vote meant after the fact, just like a bad hangover.
While the referendum was happening, Google's Trends division reflected the country's quandary the best.
Kind of late to be asking what the EU is, don't you think?
Google has revealed that, during and especially after the referendum, the English, Welsh, Scotish, and Irish were heavily googling questions such as "What is the EU?" "What happens if the pound weakens?" "What if the pound collapses?" and "What will happen if we leave the EU?"
Kind of late to be asking these questions, don't you think? That's probably why some other Brits who realized what was happening also started to search for "Move to Gibraltar" and "Irish passport."
In some of the UK's regions, like Scotland and Wales, users also started to search for information that would tell them if they were forced to leave the EU, even if their region voted to remain. It didn't take long for Scottish officials to announce that they might re-do their previous referendum, during which Scotland voted to remain a part of the UK. The UK's vote to leave the EU has apparently rubbed some Scottish people the wrong way.
#WhatHaveWeDone sums it up the best
On Twitter, things weren't that rosy either, as today, after the results became official, tags like #WhaveHaveWeDone and #NotMyVote are trending in the UK.
Most of the "Leave" campaign was marked by media stories that stoked immigration fears, used a racist and xenophobe approach, and relied on false statistics that have been debunked in the meantime.
The Brexit referendum stirred British nationalism more than it should have in the UK, even leading to the murder of Jo Cox, a British Labour Party politician and a member of the UK Parliament, who was campaigning for the "Remain" option. Cox was killed by an extremist who had proclaimed support for the "Leave" option.
51.9 percent, or 17,410,742 UK citizens, voted to leave the EU while 48.1 percent, or 16,141,241, voted to remain.
"What is the EU?" is the second top UK question on the EU since the #EURefResults were officially announced pic.twitter.com/1q4VAX3qcm — GoogleTrends (@GoogleTrends) June 24, 2016
+680% spike in searches for "Move to Gibraltar" in London since polls closed #EUref https://t.co/aMkqjxXH2i pic.twitter.com/wXa1Rk7zjE — GoogleTrends (@GoogleTrends) June 24, 2016
+100% spike in UK searches for "getting an Irish passport" after #Brexit votehttps://t.co/qyssi0v91x pic.twitter.com/aUdHplLMaS — GoogleTrends (@GoogleTrends) June 24, 2016
"What if Wales votes remain?" is among the top "what if...?" searches on the #EUref in Wales since first results pic.twitter.com/O27WOQx5JI — GoogleTrends (@GoogleTrends) June 24, 2016
"What if England votes #Leave and Scotland votes #Remain?" is one of the top "What if.." #EUref searches in Scotland pic.twitter.com/JndW9jb8Py — GoogleTrends (@GoogleTrends) June 24, 2016
"Are we in or out of the EU?" has spiked +2,450% in the UK #EURefResults https://t.co/pHHbQ1KEXC … — GoogleTrends (@GoogleTrends) June 24, 2016
"Why did Britain leave the EU?" - Top questions on the UK globally are all about the #EUref and #EURefResults pic.twitter.com/NwuypqcNtD — GoogleTrends (@GoogleTrends) June 24, 2016
"Are we European" spiked in @Google search yesterday following the #EURefResults https://t.co/gpkqdELD5H pic.twitter.com/I2FY69Etcv — GoogleTrends (@GoogleTrends) June 24, 2016
"What happens if the pound weakens?" is among the top "what if..." #EUref searches in Birmingham pic.twitter.com/pcN5xlJWjp — GoogleTrends (@GoogleTrends) June 24, 2016