Available for $150 via Apple online and retail stores

Feb 7, 2017 18:40 GMT  ·  By

Beats has just announced that its wireless earphones unveiled back in September will finally make their debut on the market later this week, on February 10. The upcoming BeatsX earphones were expected to go on sale last year, but Apple announced in December they would not be available until February 2017.

Luckily, the earphones haven't been further delayed, as Beats has confirmed that starting February 10 customers will be able to purchase them via Apple's online and retail stores, as well as through authorized sellers.They are available in two color options: black and white. Two additional colors, blue and gray, will be launched soon.

The new BeatsX earphones come with a Flex Form neckband that allows users to wear them without fear of dropping and losing them. It's a completely different design as compared to Apple's AirPods, and they even cost less.

Thanks to the unique Flex-Form cable, users are offered a flexible fit, while the wide range of eartip options provide personalized comfort.

Also, when you aren't wearing them, the magnetic ear buds keep the earphones tangle-free and they easily coil up for compact portability.

The earphones have been designed with the help of Apple's engineers, so it's no surprise they pack Apple's W1 chip that's supposed to make them more power efficient.

Speaking of which, Beats claims its new earphones feature an 8-hour battery power, which should allow users to enjoy wireless listening throughout a full day.

On top of that, the Fast Fuel technology will provide users with up to 2 hours of playback time after a 5-minute charge. The BeatsX wireless earphones allow users to take calls, as well as control music and activate Siri with RemoteTalk.

Aside from the BeatsX earphones, the retail package also contains a pocket-sized carrying case and a lightning to USB-A charging cable.