14 DAY TRIAL // Apple’s new iPhone X sold out in just 10 minutes after pre-orders kicked off yesterday at midnight, and shipping times were obviously pushed back pretty quickly, with some buyers having to wait until mid-December to get their shiny new phone.
But according to reports, shipping times are now improving substantially, and some of the customers who were originally provided with a 1-2 weeks estimate are now being upgraded to November 3.
Furthermore, there are several buyers who revealed that their pre-orders got bumped from 2-3 weeks to November 3 as well, while those whose devices were planned for December shipping should receive them as soon as the next month.
Apple hasn’t said a single thing about such an improvement in shipping times, but CEO Tim Cook promised before the launch of the model that the company would do anything to bring the iPhone X to customers as fast as possible. While he hasn’t confirmed reports pointing to production issues with the device, he did suggest that initial stock could be constrained.
Why the shipping times improve
As for why shipping times are substantially improved for some buyers, there are three different potential reasons that the Internet is discussing right now.
First and foremost, it could be the one that makes the most sense and confirming that Apple has indeed addressed production issues and manages to bring more units to the market faster. Analysts estimated this to happen in November, but if suppliers accelerated their efforts in this regard, shipping times could be substantially improved sooner.
Then, it’s a possible marketing strategy that Apple might be using to give the impression that it’s working hard to bring the iPhone X in the hands of customers as fast as possible and, at the same time, to play the safe card by not over-promising and then announcing shipment delays.
And last but not last, some people think this is happening because a number of buyers are canceling their pre-orders. With empty spots available, it makes sense for Apple to bump some orders up and ship the iPhone X to those who stick with their pre-orders earlier than originally estimated.