We're now listening to Sia. That's wrap, thank you for being here with us on such a great day for Apple fans.
Unfortunately, iOS 10 will be available on September 13, not today!
iPhone 7 and iPhone 7 Plus are shipping September 16 and available for pre-order on September 9!
iPhone 7 Plus costs $769 and will be available in 32GB, 128GB, and 256GB variants.
iPhone 7 costs $649 and will be available in 32GB, 128GB, and 256GB variants.
New cases and adaptors will be available for iPhone 7 and iPhone 7 Plus this fall.
iPhone 7 is the best iPhone ever made!
And last but not least, the iPhone 7 and iPhone 7 Plus come with the longest battery life ever in an iPhone.
Heather Price from This Game Studio is now on stage to show us a demo of a new, beautiful game on the iPhone 7.
A10 Fusion is the most powerful chip ever in a smartphone.
iPhone 7 is coming with an A10 Fusion chip.
ApplePay and Transit services are coming to Japan in October.
New Beats wireless headphones will be available as well this fall.
The AirPods are very easy to connect, with a single push of a button. They can be used as handsfree too.
Meet the new AirPods, wireless headphones for the iPhone 7 and iPhone 7 Plus smartphones.
A Lightning to Analog Jack adaptor will be available in the iPhone 7 box.
So it looks like the headphone jack is gone from the iPhone 7.
iPhone 7 will come with stereo speakers, finally!
The iPhone 7 camera and photo software will offer images with brighten colors.
We're now watching a demo of the new 3D touch features of the iPhone 7.
iPhone 7 and iPhone 7 Plus come with an improved display.
Here's another one...
This is the first photo with a depth of field view, made with an iPhone 7 Plus smartphone.
As expected, the new iPhone 7 camera will allow us to make photos with a beautiful bokeh.
The telephoto lens has a 2x zoom, but also allows you to use a 10x software zoom on new photos.
Wow! The iPhone 7 Plus has two 12MP cameras, a wide-angle one and a telephoto one.
It's the best camera made for the iPhone.
The camera makes some amazing photos.
The iPhone 7 camera is a supercomputer for photos!
There will also be a new camera for amazing photos, featuring six-element lens, quad-led true tone flash, new image singnal processor, and much more.
Of course, iPhone 7 is water and dust resistant.
There's a new taptic engine in iPhone 7, along with a redesigned Home button that promise new feelings and experiences.
There will be two new models of the iPhone, a matte black one and a glass dark one.
Phil Schiller is now on stage to tell us all about the new iPhone.
This is the iPhone 7
Tim Cook is back on stage talking about the new iPhone and iOS10.
Apple Watch 2 Nike Edition will be available in late October 2016.
Looks like watchOS 3 will be launched on September 13, not today!
Apple Watch Series 2 costs $269
Apple Watch Series 2 will also have a special Nike edition, and it looks really awesome!
There will be a ceramic Apple Watch 2 too, and it looks expensive.
We're now watching a demo to see Apple Watch 2 with integrated GPS in action.
Apple Watch 2 comes with built-in GPS, as we predicted.
There's also a new, improved display that will make a big difference when watching your Apple Watch in sunlight.
Apple Watch 2 comes with a faster CPU and GPU, as expected.
Apple Watch 2 is water resistant to 50 meters.
Apple Watch Series 2 - a swimproof smartwatch.
Looks like the audience is not all that interested in the new Pokemon Go for Apple Watch... We're currently watching a demo.
It appears that Apple accidentally announced the iPhone 7 on Twitter a few minutes ago. Read more at http://news.softpedia.com/news/apple-launches-the-iphone-7-508057.shtml
You'll not believe this...but Pokemon Go is coming to the Apple Watch!
Most of these features have been unveiled in June during Apple's WWDC 2016 developer conference.
We're now watching a summary of the new features coming to the watchOS 3 operating system coming later today.
Tim Cook: Customers love Apple Watch.
Tim Cook is back on stage to talk about the new Apple Watch.
Susan Prescott, VP Marketing at Apple gives us a demo of real-time collaboration using iWork.
Apple wants everyone to learn to code with Swift.
Tim Cook is back on stage talking about Apple's commitement to education.
Super Mario Run will be available later in the year, closer to the winter holidays, in the App Store, for a certain price.
There's also a new battle mode that let's you compete against your friends or anyone else in the world. Guess this will be the new trend after Pokemon Go.
We're now watching a demo of the new Super Mario port for iPhone.
Apple must have paid a lot of money to Nintendo to bring Supero Mario to iPhone and iPad devices.
Super Mario is coming to the App Store! Wow!
140 billion downloads on App Store!
Apple Music Festival in London begins in 11 days from today! And it's going to be amazing, according to Tim Cook.
There are 17 million Apple Music subcribers to date.
Tim Cook is now stage of the iPhone 7 launch event on September 7. He announces some updates, starting with Apple Music.
Pharrell Williams joined the carpoll too.
Ok, so Tim Cook is in a carpool with James Corden, the host of the Late Late Show.
Are you ready? The event is about to begin any minute now. Tim Cook will be on stage to talk about the latest things Apple!