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Here's Apple's iPhone lineup, including the new iPhone 8 and iPhone 8 Plus, and the futuristic iPhone X.
Pre-orders start October 27 and worldwide availability is set for November 3.
iPhone X will come in 64GB and 256GB variants, priced at $999.
This is iPhone X.
All of your Apple devices can be charged simultaneously thanks to AirPower, a charging pad launching next
iPhone X's battery last 2 hours more than the iPhone 7, and features wireless charging capabilities.
iPhone X is powered by Apple's brand-new A11 Bionic chip.
iPhone X features dual rear camera system with dual optical stabilization system and quad LED True Tone flash.
iPhone X comes with a Super Retina display (2436x1125 pixels resolution).
iPhone X features Face ID, which replaces Touch ID.
iPhone X comes without a home button.
Forget about iPhone 8... Apple introduces iPhone X.
iPhone 8 price starts from $699 and iPhone 8 Plus from $799. Both devices will be available in three colors in 64GB and 256GB variants. Pre-orders start September 15 and will be available worldwide starting September 22. They will be powered by iOS 11, launching September 19.
Finally! iPhone 8 features wireless charging capabilities!
iPhone 8 is the first iPhone designed for augmented reality (AR).
iPhone 8 and iPhone 8 Plus are great for both photography and video recording.
iPhone 8 and iPhone 8 Plus are powered by an A11 Bionic chip.
Tim Cook unveils the iPhone 8 and iPhone 8 Plus.
We've never been so excited about a new iPhone...
Tim Cook is back on stage to talk about the new iPhone!
Apple TV 4K pre-orders start September 15 and will be available worldwide September 22. Price starts at $179 for the 32GB model and $199 for the 64GB model.
Apple TV 4K features a dedicated sports tab.
Apple TV 4K is powered by an A10X chip that's twice as fast as the processor of Apple TV 4th generation devices. Apple TV 4K will be powered by tvOS 11.
4K movies are coming to iTunes Store and will be available at the same price as HD content.
Apple TV 4K also comes with HDR10 (High Dynamic Range) support.
Tim Cook unveils Apple TV 4K.
Tim Cook is back on stage taking about Apple TV.
Apple Watch Series 3 will be available in multiple colors and two models, one with cellular at $399 and one without cellular at $329, on September 22, 2017. Pre-orders start September 15.
Apple Watch Series 3 features an electronic SIM and the case is the same size as Series 2 or Series 1 models.
Apple Watch Series 3 will let you stream 40 million songs. The smartwatch has a dual-core processor that makes the device up to 70% faster than previous models and features a barometric altimeter.
Meet Apple Watch Series 3 with cellular (LTE) support!
watchOS 4 will be available to all customers on September 19, 2017.
Heart rate improvements are coming to watchOS 4 to send you notifications when your heart beats faster than it should.
Apple Watch Series 3 will be powered by watchOS 4, which brings numerous improvements and new features.
"Apple Watch is the number one selling smartwatch in the world" - Tim Cook.
Tim Cook is back on stage to unveil Apple Watch Series 3.
Next year, Apple plans to open new Apple Stores around the world.
Apple is launching "Today at Apple" - a hub where people can meet up and learn new things about coding, photography, and more.
Apple Park also hosts the largest retail Apple Store in the world.
Tim Cook talks about how the new Apple Park headqurters was created.
"Today we honor him" - Tim Cook.
Steve Jobs Theater is dedicated in the memory of Steve Jobs.
Tim Cook is on stage wishing for Steve Jobs to open the Steve Jobs Theater.
Welcome to the Steve Jobs Theater!
We're live at Apple's September 12 keynote event, the first-ever to take place at the Steve Jobs Theater.
The event starts September 12 at 10:00 am PDT / 1:00 pm ET / 5:00 pm GMT