14 DAY TRIAL // Apple revealed its FY17 Q3 financial results earlier today, revealing that iPhone sales declined from the previous quarter, but increased as compared to the same quarter the year before.
And while revenue, profit, and iPhone sales dropped from Q2, Apple’s CEO Tim Cook acknowledged in an interview with the Wall Street Journal that its flagship device indeed struggled, but suggested the company expects to recover in the next quarter, mostly thanks to new devices.
“We’ve got some momentum. A lot of things we’ve been working on a long time are beginning to show in the results,” Tim Cook was quoted as saying. “We believe there is a pause, but that probably bodes well for the future.”
iPhone 8 and iOS 11
While Tim Cook doesn’t mention it specifically, the iPhone 8 is the device that’s supposed to help the company recover in the next quarters, as it’s projected to go live in the fall of this year.
Likely to see daylight in September alongside the new iPhone 7s and iPhone 7s Plus, the iPhone 8 is actually projected to hit the shelves at a later time, mostly because of supply issues that Apple is experiencing with a number of parts, including OLED displays manufactured by Google.
Cook appears to be confident that iPhone 8 would substantially increase sales, and analysts projected the new model to be the best-selling iPhone in history, despite its price tag that’s likely to start at $1,200.
But Apple’s CEO says it’s not only the iPhone 8 the one that’s likely to increase sales, but also iOS 11, which should be finalized in September and come with a plethora of new features.
“The smart phone is becoming even more important to people because it’s going across so much of your life and you can tell by some of the things we did at WWDC that that will only continue. And with things like AR… I think it becomes even more essential than it currently is. I know it’s hard to believe, but I think that’s the case,” Cook said in a separate interview with CNBC.
iOS 11 is already in beta at this point after the company first presented it at WWDC earlier this year, and it should be ready in September when Apple takes the wraps off the new iPhones. The new OS will be running by default on the iPhone 7s, 7s Plus, and 8.