14 DAY TRIAL // Apple’s latest financial results brought almost no surprise in terms of iPhone sales, and despite analysts' estimates, the company’s flagship didn’t decline during the first quarter of fiscal year 2016.
The Cupertino-based firm has revealed earlier today that it posted record profits of $18.4 billion (€16.9 billion) for the quarter, with record revenues of $75.9 billion (€69.9 billion), up from $74.5 billion (€68.6 billion) in Q1 2015.
The iPhone performed particularly well, although it didn’t achieve the huge growth that it had posted in the previous quarters. Sales of the iPhone remained at the same level and reached 74.8 million units during the quarter, only slightly different from the 74.4 million units sold in the same quarter of the previous year.
Strong sales for the iPhone, drop expected next quarter
Looking at the big picture, the iPhone lineup performed particularly well, especially because these figures compare the 6s (which is an update to the core model) with the 6 (which was a completely new generation, so sales were obviously higher).
Analysts estimated that iPhone sales would be hurt by the lack of innovations in the 6s and 6s Plus, but it appears that market performance remained strong, possibly driven by previous models too.
But what’s more important is that Apple itself predicts a decline too, with company CEO Tim Cook revealing in a conference call with analysts that they indeed expect a drop in sales in the next quarter, most likely when iPhone 6s sales will be responsible for a bigger part of revenues.
As for the other products in Apple’s lineup, both the iPad and Mac dropped during the quarter versus Q1 2015. The iPad declined from 21.4 million sold units in Q1 2015 to 16.1 million units in the last quarter while Mac went down from 5.5 million units to 5.3 million units, respectively.
When compared to the previous quarter (Q4 2015), the iPad managed to post an impressive growth from 9.8 million, thus going up 63 percent.