14 DAY TRIAL // Fast Company has named Apple the world's most innovative company for 2018 because it managed to deliver us the future today with its latest devices and technologies.
At the beginning of each year, Fast Company puts together a list of the world's most innovative companies for the new year, selected from more than 350 enterprises and classified in 36 categories. And the winners for 2018 have been announced on Tuesday morning with Apple ranked as number one.
The entire Apple community was surprised today to see Fast Company's 2018 edition of the World's Most Innovative Companies prising the Cupertino-based company for their latest innovations, especially that Apple was ranked as number 4 in last year's top, after Amazon, Google, and Uber.
iPhone X, AirPods, and ARKit are to blame
According to Fast Company, Apple is delivering us the future today with innovative products like the iPhone X, AirPods, and ARKit, the company's Augmented Reality (AR) toolkit for allowing application developers to create the most immersive AR experiences for iPhone and iPad devices.
"For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even skeptics were blown away by the iPhone X," says Fast Company.
In addition to the iPhone X, AirPods, and ARKit, which are to "blame" for Apple ranking as the number one most innovative company for 2018, Fast Company prises Apple for their Apple Watch smartwatch, which is currently the best selling smartwatch in the world, as well as ambitious software and hardware engineering.
And we can't argue with that because Apple always proved to be on top of things when they announced a new device or product. Fast Company also ranked Netflix on the second position for mastering the smallest screen, and Square on third place for extending the benefits of banking.