14 DAY TRIAL // Apple launched the iPhone 7 with much fanfare last year, highlighting 10 of the features that should convince customers to buy the new-generation device. But it turns out that these 10 reasons are not enough for some people who still think that the iPhone 6s is a better buy.
Analysts have started seeing increased sales for the iPhone 6s, as the latest model fails to lure buyers from the older sibling despite all the improvements that it brings.
“Recent smartphone customers increasingly are opting for the iPhone 6S,” Barclays analyst Mark Moskowitz was quoted as saying. “We detect increasing concern among industry participants that smartphones in general have evolved technologically to become more than good enough to serve most users’ digital needs over multiple years or until the device breaks.”
The iPhone 6s is obviously the cheaper model and it appears that many customers choose to get this version instead of the latest generation as a temporary purchase until the 2017 iPhone goes out with more substantial upgrades.
Major overhaul coming this year
Rumor has it that Apple could introduce a new iPhone this year that would feature a dramatic makeover, including a major redesign with smaller bezels, no Home button, a fingerprint sensor integrated into the screen, an OLED display, and wireless charging.
Speculation on these features comes and goes, but there’s a big chance that Apple would introduce a third iPhone SKU boasting an OLED display that should help the company compete against the likes of Samsung. New materials, such as glass on front and back, plus a metallic frame similar to the one on the iPhone 4, are also likely.
As for the reasons why customers choose to get the iPhone 6s and not the iPhone 7, there’s little surprise here. The iPhone 7 has been severely criticized for the lack of innovation and the reduced number of changes from its predecessor, while retaining the same form factor.
In terms of visual similarities, the iPhone 7 is nearly entirely the same as the iPhone 6s, with the exception of the antenna lines, and many potential buyers prefer to wait for the new-generation model coming later this year and benefit from a wider array of improvements.