14 DAY TRIAL // Apple has had a hard time keeping the iPhone a compelling product this year, especially following the arrival of the all-new Samsung Galaxy S7, and this struggle has reflected in the first declining quarter for iPhone sales since its official launch in 2007.
And new research conducted by DeviceAtlas and analyzing web traffic share shows that the iPhone is indeed on the decline while Android in general, and Samsung in particular, is growing bigger these days.
First and foremost, it’s worth noting that Apple continues to be the number one smartphone maker in several countries, but at the same time, the company also experienced declining numbers in Q2 in 18 out of the total 20 countries included in the survey. For instance, it lost 10 percent in the UK, 6 percent in Germany, and 4 percent in the US.
Samsung, on the other hand, improved significantly during the quarter, and it posted impressive growths, exceeding 10 percent in countries such as France, the UK, and Australia. Saudi Arabia and Egypt are the only two countries where Samsung declined year-over-year.
All hail the iPhone SE
The arrival of the iPhone SE is keeping the 4-inch screen alive, and statistics show that an important part of today’s web traffic share goes to devices of this size. For example, 4-inch phones are the leading choice in Canada and very close to the top option in France, the UK, and the United States.
“The web traffic share of the 4-inch screen size remains at a very high level in several countries, even though you might expect it to drop because there were very few 4-inch phones on offer. This is popularity is likely due to the newly released iPhone SE which is now the only widely sold 4-inch device,” the study shows.
As for the battle between iOS and Android is concerned, you know the drill. Android is overall number one, but there still are countries where iOS is leading, according to these stats. For example, Australia, Canada, the UK, and the US are all about iPhones, DeviceAtlas claims, which somehow contradicts figures provided by other market research firms.
But this is where it gets interesting. Data shows that the iPhone continues to be the most popular smartphone model around the world, despite new product launches from Samsung and other Android device manufacturers. This is because there are so many Android phones out there, the research shows, while in the case of iOS, it’s pretty easy to choose an iPhone because there are only a few options.
And yet, Samsung has become the leading name in the Android world, but it’s still struggling to get closer to the iPhone, which continues to dominate the majority of mobile markets out there.
