Tim Cook comments on Apple’s privacy approach

Mar 29, 2018 11:48 GMT  ·  By

User privacy is a hot topic these days following the Cambridge Analytica fiasco, and as a company that always claims to be protecting its customers, Apple is often included in the debate.

CEO Tim Cook discussed Apple’s approach on user privacy and security in an interview with MSNBC, highlighting that the way his company handles apps published in the App Store is what makes a difference versus the Android ecosystem.

“We’re looking at each app in detail: what is it doing, is it doing what it says it’s doing, is it meeting the privacy policy that they’re stating? We’re always looking at improving and raising the bar. We carefully review each app,” Tim Cook said.

Apple’s CEO thus commented on the recent revelations that Android user data was collected as part of the Facebook privacy scandal, pointing out that he would have never been in the situation of Mark Zuckerberg given this approach for apps.

“We’re like the guy on the corner store. What you sell in that store says something about you. And if you don’t want to sell another thing, you don’t sell it,” Cook continued.

iPhone: built in the United States

The CEO also addressed criticism that iPhones aren’t made in the United States, explaining that people have a wrong perspective over the manufacturing process of Apple devices. He emphasized that many parts are actually built in the United States, and it’s mandatory in the current economic conditions to run manufacturing and assembly operations in more than one location.

“We have always made the parts here,” Cook said. “People just look at where the final product is assembled. We know that Apple could only have been created in the United States. We know that. This company would not have flourished in any other country in the world. We love this country. We are patriots. This is our country and we want to create as many jobs as we can in the U.S. We don't need any political pressure for that,” he said.

Several iPhone parts are indeed manufactured in the United States, such as the display glass, which supplier Corning builds in a Kentucky facility, while the Face ID modules are made in Texas.