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November 7th, 2011, 13:51 GMT · By

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adCenter Desktop Import Campaigns Beta Video Tutorial

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adCenter Desktop version 8.1 was introduced last week, with Microsoft unveiling a new feature designed to make it even easier for web advertisers using non-Microsoft platforms, to switch.

The software giant is specifically targeting customers using Google AdWords, but those that stuck with Yahoo! this far are also fair game.

Import Campaigns Beta, now available to those running adCenter Desktop 8.1, simplifies the migration of ad campaigns to adCenter, according to the Redmond company.

Microsoft even put together a video tutorial demoing the new adCenter Desktop 8.1 feature. You should have a look at the video embedded at the top of this article to gain some insight into what Import Campaigns Beta can do.

Of course, downloading adCenter Desktop 8.1 and actually testing Import Campaigns Beta might also do the trick.

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