Company has plans to move to home consoles at some point

Mar 26, 2012 16:11 GMT  ·  By

Despite the meteoric rise of social gaming, the new genre is not a threat for the traditional gaming concepts on the PC and home consoles.

Mark Pincus, who is the chief executive officer at Zynga, stated, “Our research shows that nearly 70% of people who are playing social games are also watching television. Our games are played inside a tab and that is a new behavior.

“I think we are part of a new category of gaming that is about stealing back lost time like when you are waiting in cabs or in the airport. We are playing these games when we are, say on a boring conference call.”

The executive believes that the big competition is between mobile gaming and television watching and that the landscape of the entertainment industry might change forever depending on who wins.

Zynga currently plans to develop both a new gaming website that will separate some of its operations from Facebook and a way of porting its social games to home consoles.