14 DAY TRIAL // Social game developer Zynga announces that it has seen a decline in both player numbers for its titles and a fall of revenue during the second quarter of this year, but the new leadership under Don Mattrick believes that a turnaround is possible.
The number of daily active users, the simplest way to track social game success, has gone from 72 million to 39 million in one year.
At the same time, revenue slipped to 231 million dollars (167 million Euro), a fall of 31 percent.
Don Mattrick, the new chief executive officer of the company and former Xbox One creator at Microsoft, is quoted by VG247 as saying, “The next few years will be a time of phenomenal growth in our space and Zynga has incredible assets to take advantage of the market opportunity.”
He also admits that in the coming quarters, the company might post more disappointing results as it restructures and prepares for the launch of new games.