14 DAY TRIAL // Mark Pincus, the leader of social game creator Zynga, says that he is currently bored with all the video games that are available on the market because none of them can deliver an experience that it similar to that of the first Farmville title.
GamesIndustry.biz quotes the executive as saying, during a Garage Geeks event in Israel, that he had no favorite experience at the moment.
He then added, “I want that addiction again”, clearly referring to Farmville.
Zynga as a company is seeking to create another title that can be as successful because it has recently seen both player numbers and revenue drop.
Don Mattrick, a former executive as Microsoft in charge of the Xbox One, was brought in during the summer to serve as the chief executive officer.
He has announced a structuring of the company and a return to the core values that have powered the success of Farmville.