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May 12th, 2009, 13:00 GMT · By

Zune Pass vs. iTunes, the $30,000 Difference Is Just the Start

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Microsoft has been little shy of slapping Apple over the cost of Mac computers in comparison with PCs, and the software giant shows no signs of stopping. Furthermore, it seems that the tactic is by no means limited to Macs vs PCs, and that marketing campaigns for other products are getting “infected.” The latest chapter in the Microsoft – Apple face-off is Zune Pass vs. iTunes. On the Zune.net home page, Microsoft is indicating that sticking with iTunes means that end users will have to give up music entirely. But they don't have to, the company argues, provided that they take the necessary steps to change the way that they pay for their content, namely embrace Zune Pass.

In the video embedded at the bottom of this article you will be able to see financial planner Wes Moss, former contestant on the “Apprentice," arguing that it makes no sense for customers to pay $30,000 for the music necessary to fill a 120 GB iPod via iTunes, when they can pay just $14.99 per month for the same volume of content on Zune Pass. The iTunes and Zune Pass, both music services associated with their respective iPod and Zune devices differ in the business model implemented. While iTunes charges customers $1 or more for a song that they get to own, Zune Pass offers unlimited access to the Zune music library, but ownership of just 10 songs every month.

Provided that the subscription is paid, Zune users can continue to access their music, otherwise they are limited to the songs they acquired at the rate of 10 per month. With Apple there is no subscription involved, every song bought from iTunes is owned by the end user. It appears that the Redmond company is ready to milk the price gap separating its offering from Apple's for all it’s got. But fact is that while there are indeed iPod users that have filled their devices with music, they certainly did not pay Apple $30,000. There are various sources of music available, both legal and illegal, permitting users to do without both Zune Pass and iTunes.

Wes Moss is offering no less than three reasons why the Zune Pass beats iTunes: “1. 14.99 vs. $30,00 – Say you and your friend each have a 120 GB music player. If you fill yours with Zune Pass and your friend fills his with iTunes, your friend will have spent $29,985 more than you did for the same songs. 2. buyer's remorse – if you end up not liking the songs you pulled down using your Zune Pass, just delete them and download some more. Won't cost you a cent extra. Meanwhile, your friend who pays per track is stuck – all sales are final with iTunes. 3. It's not a buyer’s market. It's a subscriber's market. In this economy (or any, for that matter), does it make sense to pay a whole dollar for a song when you could be pulling down whole discographies for less than 50 cents a day?”


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Comment #1 by: Brad on 12 May 2009, 15:20 UTC reply to this comment

Pure old Microsoft. Never shut up when your down.

It may cost $30,000 to fill a ipod 120GB but most people don't even like enough music to fill half of it. The rest is in music videos/podcasts.

I don't care if I get all the music I want per $15/month. Zune has a crippiled music selection compared to the 7 million (largest) selection.

There maybe no difference for people in the U.S. But everywhere else iTunes is pretty much the only music/video store. Zune like the 360/netflix/hulu are all U.S. only.

At least when I pay for my music/movies/videos in iTunes I know I am the forever owner. I know that I don't have to pay ever again. I would not like to pay $15 as if I lost my job there goes all my music.

For the record I am not a apple fanboy, I just hate when Microsoft thinks they are the advantage when they are quite clearly not.


Comment #2 by: ViciouslyCold on 12 May 2009, 15:55 UTC reply to this comment

The other guy brings up an interesting point. If in fact you lose your music once you decide to stop paying $15 a month, how is that better than paying $0.99 for a song and knowing it's yours to keep? Another point is the fact I'm sure Microsoft makes the ZunePass only available to Zune users thus you have to buy a Zune. It's their attempt to switch people from iPod to Zune and it won't work. People buy an iPod because 1. It's a status symbol and 2. The iPod just looks better than a Zune.

Also isn't Napster and other services that you can pay a monthly fee already around? How would ZunePass be any different the Napster minus the fact ZunePass is exclusive to Zune while Napster you can use your iPod? Wouldn't Napster be a better alternative that ZunePass because there are less limitations?

People use iTunes because as the guy below me stated, the music is yours to keep. Unless ZunePass or any other monthly place allows you to keep the music you downloaded rather than delete it once you cancel your subscription, there is no point in using any other service than iTunes.


Comment #3 by: Rick on 03 Jul 2009, 02:39 UTC reply to this comment

The second-gen Zune devices are half the price of the same-gig iPods (and with bigger display screens), and the Zune software plays the native mp4 format of iTunes. What I'll be curious to see is if the library difference is really that significant -- or if it's mostly obscure stuff nobody wants. Either way, since I can play iTunes files on a Zune, without even converting to mp3, it does seem that Zune is a better deal.

Comment #3.1 by: wanghis_khan on 20 Mar 2011, 17:35 GMT

i have to agree, it was awesome when i merged my itunes library into my zune software. i just downloaded it, trying it out, seeing if getting a zune would be worthwhile. the fact that my purchased itunes songs can be put on the zune is a huge, huge thing. i have been weening myself away from itunes since i started a few years back once i found out about DRM/mp4. i agree that i do like to have my music permanently, so if you got 20 songs a month, or 2 albums or so, i would say the zune pass is indeed a bargain. however, using it to hold all my itunes tracks and previous mp3 files on one player is the dealmaker for me.


Comment #4 by: Ipoduser on 07 Jul 2009, 20:10 UTC reply to this comment

If i could use my iPod with zunepass, i might try it. the one thing that holds you back is not owning the songs.

sure the example of your friend spending 29,985 more than you did holds true. but your friend has his songs for eternity. you have your songs for a month. and also. nobody fills up an iPod.

so with iTunes if you don't want to buy any songs for a year it will cost you $0. with zunepass you just spent $60. when maybe no decent songs came out.


Comment #5 by: Alex on 26 Aug 2009, 23:49 UTC reply to this comment

Ipoduser - While what you said is true, you seem to forget to mention who zunepass would be good for.

If you listen to a LOT of music (like me) Zune Pass is a steal. I myself will listen to 10-20 albums in a month. Yes I have to pay the monthly fee for as long as I want these albums, but I would have spent $1000+ in a year.
Also one thing people forget is that you get to keep 10 songs at the end of the month forever. So it's only $15 for 10 songs at $1.50 song, and unlimited access to as many other songs as you want for free. Sorry but that's a great deal. By saying this I am in no way saying Zune is better than iPod (because that is definitely not true).


Comment #6 by: Matt Kinnersly on 04 Jul 2010, 05:23 UTC reply to this comment

The point of Zune Pass is that it's an entirely different model of music ownership. With iTunes, you own the music, in a heavily DRMed way, but only have access to what you buy. With Zune Pass, you get to have the music collection of your dreams, right now, but it's a rental. It's a matter of personal preference. You get 10 tracks a month to keep, so there's ownership as well, and if you pay $15 a month for the package, you're effectively only paying $5 a month for the rental, of unlimited downloads and streaming. iTunes and Zune Pass are in no way equivalent or comparable systems; they're trying to do very different things. But it seems ironic to me that it's Microsoft that comes up with the game-changing new model for music and Apple that sticks with a system that's basically business as usual. If you build a "walled garden" like iPod/iTunes, shouldn't you try to grow something unusual in it?

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