Zinio Intros 'Branded Apps' for Apple’s App Store

A company dealing with digital-publishing technology and services has announced an expansion of their product range and services to include branded apps for iOS device owners.

According to Zinio, the September 7 announcement further extends the reach of its "read anywhere" Zinio UNITY platform, enabling more discoverability for publishers in their multi-device efforts.

"During this time of clear industry transformation," said Rich Maggiotto, President & CEO of Zinio, "it is exciting to be in a position to offer our growing portfolio of 3,000+ top magazine titles a direct line to ignite even more passionate experiences with the readers through a branded app all the while maintaining the richness, utility, expansiveness, convenience, and efficiency, of our global service."

"National Geographic Magazine, and National Geographic Traveler have experienced successful expansion and growth in the six months since we have launched our digital versions with Zinio" said Paul Levine, EVP Interactive Platforms Group, National Geographic Global Media.

"Combining this experience with the successes of our Complete National Geographic software product, our iPad Atlas app and the like makes perfect sense,” Levine said.

“We continue to successfully grow and engage our global consumer base through added multi-channel exposure, and we see these interactive magazine offerings as pivotal to drive broader consumer reach and to explore new digital business models," he concluded.

Each branded app powered by Zinio includes the same features that have driven Zinio's top ranked magazine newsstand and reading app, the company said.

The first Zinio branded apps span National Geographic Magazine, National Geographic Traveler, and Sporting News Today, with many to follow.

These take advantage of the service extension offered exclusively to Zinio clients.

According to the announcement, all Zinio branded apps will be offered for free.

All apps, including Zinio's universal global newsstand and reading app, are available for download on Apple’s App Store store, by searching for each brand name, the company said.