ZTE Grand Era V985 Goes Official in Hong Kong

The smartphone features a price tag of HK$ 2,999 ($387 / €288)

On Thursday, mobile phone maker ZTE Corporation officially announced the upcoming availability of its ZTE Grand Era V985 smartphone on shelves in Hong Kong.

This is the first quad-core smartphone from ZTE to arrive on the market in Hong Kong in 2013. It will feature a price tag of HK$ 2,999 ($387 / €288) when available for purchase.

The ZTE Grand Era V985 features a slim-body styling, being only 7.9mm thick and weighing 115g, though capable of powerful capabilities, courtesy of NVIDIA’s Tegra 3 quad-core 1.5GHz processor packed inside it.

The smartphone sports a large 4.5-inch Retina screen, capable of delivering a 1280 x 720 pixels resolution and a 326 pixel per inch density, as well as an NVIDIA 12-core Geforce graphics processor, with built-in support for Flash videos.

The Grand Era V985 “brings the best-in-class display quality, and offers user experience matching leading game consoles, meeting the exacting requirements of mobile gamers and online video aficionados,” ZTE notes.

The mobile phone has an 8-megapixel photo snapper on the back, capable of shooting in full HD resolution, and a 1.3-megapixel front camera. According to ZTE, the device can offer 720p video call functionality.

At the moment, the handset is running under Google’s Android 4.0 Ice Cream Sandwich operating system, with ZTE’s own MiFavor user interface loaded on top.

“ZTE’s proprietary MiFavor user interface on the Grand Era V985 offers consumers a more intelligent and intuitive way to access the device’s powerful capabilities,” the company announced.

The specs list of the device also includes 1GB of RAM, along with 4GB of internal memory, Dolby Mobile 3.0 plus and T-flash technology, and a 1,800 mAh battery.

Additionally, the smartphone comes with the usual set of connectivity capabilities packed inside, namely Wi-Fi 802.11b/g/n, Bluetooth 3.0, DLNA, and built-in GPS receiver, with AGPS. The ZTE Grand Era V985 also includes various sensors, common in today’s Android devices.

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